Gm. LeBron, Brady, Joey Chestnut. The living legend did what he does every 4th of July and choked down 62 hot dogs to win his 16th Nathanโ€™s Hot Dog Eating Contest. On this beautiful day, pay homage to the GOAT and gobble a glizzy.

๐Ÿ  SOCIAL MEDIA

Say Hello To Threads

Back in May we covered Metaโ€™s rumored Twitter competitor, P92. At the time it was believed P92 would:

  • Be built on top of Instagram, with your login working on both and your Instagram followers ported over.

  • Have a centralized feed showcasing your followers and recommended content where you can post text updates up to 500 characters.

  • Have creator controls and account safety features. Block to your heartโ€™s desire.

  • Have a decentralized component, as users will be able to interact with other apps such as Mastodon.

Now, it is finally time for P92 to be unveiled.

P92 Threads

Except the app is actually called Threads, not P92.

Judging from a quick peek at the website, it seems like a safe bet that release day is tomorrow. And, thanks to the good folks at 9To5Google, we have an idea of how the app will work:

  • You donโ€™t necessarily have to follow all of your Instagram peers on Threads, but youโ€™ll have that option.

  • Similarly, you can choose whether youโ€™ll allow your Instagram followers to follow you on Threads.

  • Your name, username, and profile picture are all synced from Instagram. Sorry anons.

  • The Mastodon integration is in development and wonโ€™t be available right away.

Pretty exciting stuff, and very conveniently timed.

One Manโ€™s Troubles Is Another Manโ€™s Gains

Itโ€™s no secret that user frustration with Twitter is at an all-time high due to the โ€œrate limit exceededโ€ debacle. People are so frustrated that BlueSky literally canโ€™t handle all of its sign-ups.

Does anyone really believe Threads getting released now is a coincidence?

Because if you do, I have some beach-front property in Idaho to sell you.

The Bottom Line: The headwinds for Twitter keep adding up.

๐Ÿ  TECH

Itโ€™s BookTok Now

TikTokโ€™s influence on culture is undeniable. It has turned countless people into celebrities. It influences what restaurants put on their menus. And itโ€™s become a major player in the publishing world.

So major that ByteDance (TikTokโ€™s parent company) is launching their own publishing company: 8th Note Press.

More specifically, they are launching โ€œan ecosystem where people could find, buy, read, review, and discuss booksโ€, whatever that means. Because itโ€™s ByteDance, information is hard to come by.

But, what we do know is:

  • They are already reaching out to authors for book deals, although these deals are lighter on money compared to their competitors.

  • They are focused on books in the fantasy, romance, and mystery genres.

  • They have the power to really disrupt the industry because of the power of #BookTok, a hashtag that has been viewed 91 billion times in the past year.

  • They plan to focus on digital books until TikTok launches an online retail store.

Naturally, having the company behind BookTokโ€™s 91 billion views is an attractive possibility for authors.

Now weโ€™ll just have to see if they can convince authors that these views are worth less money up-front.

The Big Picture: TikTok may or may not be toast in the US, but ByteDance doesnโ€™t appear to be going anywhere.

๐Ÿƒโ€โ™€๏ธ QUICKIES

What else is going on?

Stat: $140B: The amount that SoftBank has already invested into AI, and they arenโ€™t planning to stop anytime soon. What a time to be alive.

Rabbit hole: AI, Ozymandias (Freddie deBoer)

๐Ÿ˜‚ WACKY AI WEDNESDAY

May I present the future of funerals:

๐Ÿคฅ 3 LIES & A HEADLINE

News is so weird these days. Three of these headlines are fake stories from The Onion while one is actually true. Can you spot the truth amongst the fakes?

A. Nation Demands Worldโ€™s Tallest Man Give Worldโ€™s Shortest Man A Piggyback Ride

B. Microscopic Louis Vuitton Bag Sells For More Than $60,000

C. NFL Players Suspended For Violating DraftKings Terms Of Use

D. Georgia Cuts Welfare Benefits For Recipients Caught Experiencing Happiness

๐Ÿ› ๏ธ FOUNDERS CORNER

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๐Ÿ’‰ DOPAMINE HIT

This guyโ€™s doing the Lordโ€™s work with these science experiments.

@evan.eac

how many twizzlers can hold me? #fyp #funny

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3 LIES ANSWER

B. Some people are actually sick.

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