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GM! It’s Brett. Might have given the best fireside chat of my career last week.

I invited my friend Mike Heller, a parter at Floodgate, a prominent VC fund, over to a hacker house in SF for a last minute fireside chat for about 50 people

The topic - AI powered fundraising and sales

The key takeaways weren't what you'd expect - read here

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🔥 What founders should know before, during & after the M&A process

I spent 2 years on Google’s M&A team - studying which acquisitions worked, which didn’t, and why.

Getting acquired isn’t luck - it’s strategy. Here’s everything I know.

There are only 3 kinds of deals:

  1. Talent - an acquihire. The buyer wants your team.

  2. Asset - they want your code, patents, or data, not your people.

  3. Talent + Asset - they want both. Think of this as “Tech & Talent.”

At Google, we’d slot every deal into one of these buckets before doing anything else.

Now that you know the types of deals on the table, let’s talk about what really matters - what to do before, during, and after an acquisition process.

Before the M&A Process

  1. Build a Great Company - Acquisitions are like hiring, just 10x harder. Everyone gets interviewed. Bad code or fake metrics kill deals instantly.

  2. Talk to Product, Not Corp Dev - Corp Dev facilitates. Product decides. Build relationships early with PMs in your space.

  3. Be Financially Viable - The more you raise, the fewer exit options you have. High valuations and bad liquidation prefs screw founders. And for the love of god, keep your books clean - dirty books kill deals.

During the M&A Process

  1. Sell Hard - Convince them your company will catapult theirs. Make mockups. Write code. Show impact.

  2. Play the Field - Assume every deal falls through. Multiple acquirers = leverage.

  3. Keep It Quiet - Don’t tell your team, friends, or even your partner until you must. The moment people start imagining the cars they’ll buy, productivity dies.

After the M&A

  1. Get a Financial Planner - This will be the worst, most painful tax season of your life.

  2. Hit Your Metrics - Every “$X million exit” has strings. You only get paid if you stay and deliver.

  3. Get Back in the Arena - Most founders leave after 2.5 years. That’s fine. You’re a founder, not a corporate lifer.

That’s the playbook - simple, not easy.

👀 This guy automated an entire SDR workflow with n8n

Most companies hire SDRs to find leads, research them, and write cold emails.

This guy decided to automate all of it - from finding prospects on LinkedIn to launching full email campaigns - using n8n and a few no-code tools.

The Workflow

1. Find leads on LinkedIn
It starts with Apollo, a database that indexes LinkedIn profiles.
Instead of scraping LinkedIn directly (which breaks its terms), he uses Apify, a web-scraping marketplace that safely pulls LinkedIn data through Apollo’s public listings.

2. Research each company
Every lead is enriched using Tavly AI, which pulls company overviews, product summaries, recent news, and even customer sentiment from places like Reddit.

3. Write personalized emails
GPT then crafts short, tailored cold emails using everything learned about the lead and their company.

4. Run outreach automatically
Instantly AI sends those emails at scale — scheduling, tracking replies, and following up automatically.

5. Manage it all in Google Sheets
All leads, summaries, and messages flow into Sheets as the workflow’s dashboard.

It’s a full LinkedIn → Apollo → Tavly → Instantly pipeline managed by n8n.

No CSV exports, no manual research.

For probably under $100/month, it automates the entire SDR stack - lead sourcing, enrichment, writing, and outreach - with a single workflow.

Tool Stack Summary

  • n8n → automation brain connecting all tools

  • Apollo + Apify → lead sourcing from LinkedIn

  • Tavly AI → company and sentiment research

  • GPT → personalized cold email writing

  • Instantly AI → email campaign execution

  • Google Sheets → central data dashboard

If you want to replicate this workflow step-by-step, check out the full walkthrough video.

You found global talent. Now What?

Deel’s simplified a whole planet’s worth of information on global hiring. It’s time you got your hands on our international compliance handbook where you’ll learn about:

  • Attracting global talent

  • Labor laws to consider when hiring

  • Processing international payroll on time

  • Staying compliant with employment & tax laws abroad

With 150+ countries right at your fingertips, growing your team with Deel is easier than ever.

🧠 ON MY MIND

🎯 THE 80 / 20

Keyword shortcuts
Use tools like TextExpander or TypeDesk to create shortcuts for things you type often. For example, type ;;meeting and it fills out your whole meeting follow-up. You can even add smart fields like today’s date or a cursor spot for quick edits.

Single task inbox
Use a tool like Akiflow consolidates ALL your tasks from email, Slack, Notion, Todoist, Asana, Trello into a single inbox, then lets you time-block everything directly onto your calendar. It's like having a personal assistant who collects scattered commitments and organizes them for you.

😳 FROM THE FEED

🤝 COMMUNITY POLL

Last week’s poll:

What’s your current automation level?

🟨⬜️⬜️⬜️⬜️⬜️ None - I like manual control
🟨⬜️⬜️⬜️⬜️⬜️ A few Zapier/n8n workflows
🟩🟩🟩⬜️⬜️⬜️ Half my ops run on autopilot
🟨⬜️⬜️⬜️⬜️⬜️ I’m building my own AI agent

Homescreen is a collaboration between Micro and Launch House Ventures

Micro is a CRM that doesn’t feel like homework and an email client that knows what matters. Simply put, it’s an all-in-one productivity tool that organizes itself so you don’t have to.

LHV is a community-driven, early-stage venture fund backing ambitious founders at the earliest stages.

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