🏠 This guy shows how to set up an AI agent squad on OpenClaw

GM! It’s Brett. For years lunch quietly killed my afternoons. Brain fog, low energy, zero momentum. I thought it was normal but it wasn’t.

I was eating the wrong things - excess carbs, sugar, processed food - and way too much of it. My body was digesting while my brain went offline.

The fix was simple. Lighter, protein heavy lunches. Deep work in the morning, meetings after lunch. Better sleep so the dip hits less. Occasional clean supplements when needed.

Obvious in hindsight.

OpenClaw is an open source AI agent framework. Think of it as a way to run AI assistants that do not forget everything every time you close a chat. Each agent runs as a persistent session, can use tools like files, shell commands, and the web, and can wake up on a schedule instead of sitting idle all day.

The big idea in this setup is simple. Instead of one general AI, you create a small team. One agent acts like a manager. Others act like specialists. Writer. Researcher. SEO analyst. Developer. Each one has a clear role and its own memory.

What can you do with this?
You can run background research while you sleep. Draft content with real context from past work. Maintain docs that do not get lost. Build workflows where agents hand work to each other instead of you doing everything manually.

How it he does it in very simple terms:
You run one main OpenClaw process on a server. This is the traffic cop.
Each agent is just a separate session with a name, a role, and a folder where it saves memory.
All agents look at the same task board so they stay aligned.
Every 15 minutes, each agent wakes up, checks if there is work, does it, and goes back to sleep.
Once a day, the system sends you a summary of what got done.

If you want to go deep, read the full step by step guide.

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The hack is that she raises her arms. I’m not kidding.

Same creator. Same niche. Same platform.
One set of video did 20K impressions and other set of videos did 2.1M.

The only noticeable difference was how she showed up on camera with her arms raised.

See it yourself here.

After digging into it, the gap is close to 100x. Not because the idea was better. Not because the timing was perfect. But because the message landed harder.

This is a quiet reminder that the difference between success and failure is often not about you. It’s about how you convey yourself.

And this matters even more in the age of AI, where everyone can create, but very few know how to project.

Last week’s poll: If you guessed AI-generated… you were right.

🟩🟩🟩⬜️⬜️⬜️ Yeah (50%)

🟨🟨🟨⬜️⬜️⬜️ Nope (50%)

Here’s the original.

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