🏠 This guy automated his entire work life with one terminal command

GM! It’s Brett. I spent the last weekend going down a rabbit hole. 20 hours, 30+ sites, blog posts, book summaries, the works.

All trying to figure out how people are actually using AI to actually move the needle, not just talk about it.

Turns out the people winning are building systems around skills and agents.

So I put it all together in what is the most comprehensive playbook for using AI - skills, agents, and other AI tool reviews - to 5, 10, even 100x your sales - get it here.

Dave Killeen has been in product for 25 years. He's the Field CPO at Pendo. And every morning, he opens his terminal, runs one command, and gets back a full briefing: which deals need his attention, who he's meeting, what he owes people, what they owe him, pulled from his calendar, his CRM, 120 newsletters, LinkedIn, YouTube, and every meeting he's had this week.

He built the whole thing himself, with no prior coding experience required. He calls it DEX, it runs on Claude Code, and the part that actually got me was how he described the files it lives in.

They're not static - every new meeting, every LinkedIn message, every newsletter that comes in gets appended to the right file. The AI reads those files at the start of each session. The more you use it, the smarter it gets.

He's also got it scanning GitHub repos for new tools, writing his Slack messages for him, tracking his career goals against his weekly priorities, and flagging where he's falling behind. All from a command line.

The wildest part is that he built the mobile app for it in 37 minutes.

Watch the full breakdown of his system and how to actually set it up yourself in this pod.

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Most people, including marketers and designers, get brand wrong. I've built two brands now that won design awards and went viral repeatedly, so let me give you what actually works.

Zig when others zag. This goes beyond picking a nice font. It's your message, your personality, your entire approach. The CRM space is dull and productivity tools have this obsession with Nike-esque dark mode intensity.

Micro is the opposite: colorful, uplifting, built around the idea of touching grass and not grinding yourself into dust. We stood out the moment we launched because everything around us was going the other way.

Use modern techniques. The easiest shortcut to standing out is being first. First to use a new platform, a new tool, a new aesthetic. We use AI to do things with our brand visuals and music that feel genuinely magical to people. Novelty is attention, and attention is everything.

Be consistent. Repetition is how memory works. We repeat the same two fonts, the same minimalist grassy landscapes, blue skies, white owls, phrases like "organized so you don't have to be" and "touch grass" until they become synonymous with Micro. Now a grass field makes people think of us.

Rhyme with the greats. Don't copy Apple. But learn from them, pay homage, let people feel a flicker of something familiar. Micro uses a font close to Apple's Garamond on purpose. Association is a shortcut to trust.

That's the whole thing.

Last week’s poll: If you guessed AI-generated… you were right.

🟩🟩🟩🟩⬜️⬜️ Yeah (~68%)

🟨🟨⬜️⬜️⬜️⬜️ Nope (~32%)

Here’s the original.

Micro is a CRM that doesn’t feel like homework and an email client that knows what matters. Simply put, it’s an all-in-one productivity tool that organizes itself so you don’t have to.

LHV is a community-driven, early-stage venture fund backing ambitious founders at the earliest stages.

If you’re building tools that help founders, investors and other professionals who want to be 100x more productive with 100x less work, and you’re interested in advertising with us, send an email over to [email protected] with the subject “Homescreen Ads”