In partnership with

GM! It’s Brett. Last week we launched Micro in open beta. My team and I have been heads down on this for months and honestly the last week has been pretty insane - servers melting, bugs everywhere, less sleep than ever.

But my heart is very full because the people that matter to me are proud, and new users are loving it even with the rough edges. This is what it's all about for me.

If you haven't checked it out yet, go to micro.so and give it a try.

Anyway, let’s get to it.

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👀 This 18-year-old just sold his app

Zach Yadegari built Cal AI - a calorie tracker where you just photograph your food - from his high school lunch break to $30M ARR, then sold it to MyFitnessPal before he could legally drink.

No VC. No fancy degree. Got rejected by every Ivy he applied to.

His actual playbook:

  • Start with influencer marketing - got to $2M/month before touching paid ads

  • Then scale performance ads - $1M/month in spend, profitable

  • Validate with adjacency - found a competitor doing $200M/year and thought "floor confirmed"

  • Run a real M&A process - warm intros, multiple bidders, never look desperate

  • Use EV math to decide - probability x outcome, not gut feelings

  • Ignore "that already exists" - existing competition is proof, not a red flag

He's 18, at University of Miami, already thinking about his next billion-dollar swing.

Watch the full pod for the uncut acquisition story, the Mr. Beast $500K ad breakdown, and his take on building in an AI-everything world.

How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

🧑🏻‍💻 The 2 agents that ran my launch for me

We launched Micro last week. I knew my inbox and DMs were going to be a mess. So before it happened, I set up two agents inside Micro.

Inbox manager - read through my emails and X DMs every hour, flagged bug reports, investor inbounds, and other VIPs, drafted responses, and surfaced them to me. I didn't have to touch anything I didn't need to.

Launch post monitor - tracked metrics, comments, and DMs on the launch post in real time. Pulled together a digest of who was engaging. Notable people I actually needed to follow up with.

And the wild part is setting it up took less than a minute. I just... asked.

This is what I mean when I say agents change the way you operate, not someday, it's right now.

🧠 ON MY MIND

👀 FROM THE FEED

❓ AI GENERATED OR NOT

Is this AI generated?

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Last week’s poll: If you guessed AI-generated… you were right.

🟩🟩🟩🟩⬜️⬜️ Yeah (~69%)

🟨🟨⬜️⬜️⬜️⬜️ Nope (~31%)

Here’s the original.

Homescreen is a collaboration between Micro and Launch House Ventures

Micro is a CRM that doesn’t feel like homework and an email client that knows what matters. Simply put, it’s an all-in-one productivity tool that organizes itself so you don’t have to.

LHV is a community-driven, early-stage venture fund backing ambitious founders at the earliest stages.

REACH 35K+ FOUNDERS, INVESTORS & OPERATORS

If you’re building tools that help founders, investors and other professionals who want to be 100x more productive with 100x less work, and you’re interested in advertising with us, send an email over to [email protected] with the subject “Homescreen Ads”

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