GA! It's Brett.
Now with the US out of the world cup I can finally focus on what matters: obsessively keeping up with the tech news so you don’t have to.
And shipping cool stuff in Micro. If you’re a founder or head of GTM at a startup and want some quick pointers on sales, fundraising, or anything else, grab some time with me time here.
As always, you can try Micro here:
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🔥 Learnings from my own PR crisis
Posted this on July 11 in response to the Bloomberg investigation into Phia — the shopping app co-founded by Phoebe Gates, Bill Gates' daughter — claiming credit for online sales it didn't actually drive.
I went through a pretty terrible PR crisis with my last company Launch House. That may be how you originally found out about this newsletter.
I’ve never shared the full backstory publicly, but here’s what I learned:
When negative press about you or your company goes viral, whether it's accurate or not doesn't seem to matter to anyone.
We were on front page news, trending on X. My heroes in the industry were slamming me left and right. Everything was melting down. Over a piece written by an activist reporter that flat out lied or stretched the truth. We sent evidence refuting their points directly to the editor in chief. They rushed the piece out anyway to keep the story but avoid liability.
Looking back, it all made sense. When your company gets successful enough, you have a target on your back. Particularly when that success feels unearned and/or you represent something the average journalist stands against.
A female journalist friend told me: "people have stereotypes about everyone. you as a straight white man are perceived as entitled and misogynist. so when an activist reporter can craft a story that validates this stereotype, they will and people will want to believe it."
I don't know if Phoebe is in the right or wrong here. But I do know that being the daughter of Bill Gates, a billionaire wrapped up in the Epstein controversy, put a massive target on her back from the beginning.
Many founders definitely do very unethical things. But it's dangerous to assume everything you read online is fact.
Do your homework before joining the conversation.

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💥 JADEPUFFER: the first autonomous AI ransomware attack
On July 7, Sysdig's Threat Research Team published its full analysis of JADEPUFFER — what it describes as the first documented end-to-end autonomous AI ransomware attack.
Here is what happened. A human operator chose the initial target and set up the infrastructure. After that, a large language model agent drove everything: reconnaissance, credential harvesting, lateral movement, privilege escalation, persistence, database encryption, data destruction, and ransom note generation — with no human directing each individual step. More than 600 distinct, purposeful payloads executed in a compressed time window. The agent self-narrated every action in natural-language comments embedded in its own code. It self-corrected errors in real time.
A few things worth being precise about. Sysdig could not identify which specific LLM was running the agent. The API keys for OpenAI, Anthropic, DeepSeek, and Gemini found in the incident logs were credentials the agent stole from the compromised environment as part of credential harvesting — not models powering the attack. The TechCrunch headline was accurate: "The first AI-run ransomware attack still needed a human." The human set the target. The agent did everything else.
That qualifier matters but it does not make the story smaller. The question was never whether AI could replace human judgment at the strategic level. The question was whether an agent could execute a complex, multi-stage attack without human direction at each step. JADEPUFFER answered that question. The answer is yes. — Sysdig / TechCrunch
🧠 ON MY MIND
5 things on my mind this week:
Anthropic just passed OpenAI on revenue. Deutsche Bank Research analyst Adrian Cox confirmed this week that Anthropic overtook OpenAI in business subscriptions in May, citing Ramp payment data. Similarweb shows monthly visits to ChatGPT fell below a majority of the generative AI market for the first time. Anthropic's annualized revenue run rate: $47 billion. OpenAI's most recent disclosure: $25-33 billion. The gap: $14-22 billion in Anthropic's favor. This is the most important number for both companies' IPO narratives — Anthropic targets October, OpenAI September. — Build Fast with AI
Microsoft is replacing Anthropic and OpenAI models in Office with its own MAI models. Tens of thousands of AI prompts in Excel and Outlook are now completed weekly using Microsoft's internally built MAI models. AI model chief Mustafa Suleiman stated the goal is to reduce and ultimately eliminate spending on Anthropic. Microsoft announced seven new MAI models at its Build conference in June, including one matching Anthropic's Opus 4.6 at lower cost. If you're building on top of external models, this is your clearest reminder that distribution partners can become competitors overnight. — Future Tools
Apple sued OpenAI for trade secret theft. The complaint filed Friday in the Northern District of California targets Chief Hardware Officer Tang Tan — a 10-year Apple veteran — accusing him of using confidential project code names during recruiting and coaching departing employees to evade security. Apple also names Chang Liu, who allegedly kept an Apple laptop and downloaded confidential documents after joining OpenAI. The suit is narrow in scope but broad in implication: it signals Apple is willing to go to war with its AI partners. — Future Tools
OpenAI is moving to a three-model strategy: Sol, Terra, and Luna. Sol for the most demanding tasks, Terra for performance-and-cost balance, Luna for speed and efficiency. GPT-5.6 Sol, Terra, and Luna remain limited to approximately 20 government-vetted organizations as of July 7. Mid-to-late July is the expected window for general availability. The shift from a single general-purpose model to specialized tiers is the same direction Anthropic has been moving with Fable, Sonnet, and Haiku — the model tier wars are now the product wars. — Medium
Global VC hit a record $510 billion in H1 2026 — and OpenAI and Anthropic took 43% of it. Crunchbase's H1 report documents a venture market restructured by AI. OpenAI and Anthropic alone accounted for $217 billion of all global startup capital in six months. For context: $217 billion exceeds the entire global VC market's annual total from most years prior to 2021. The structural question: late-stage AI application startups now compete for a diminishing share of LP capital against two companies with almost unlimited fundraising gravity. — Build Fast with AI

👀 FROM THE FEED
The biggest scam humanity has collectively accepted as normal, according to Claude. @alex_verem


❓ AI GENERATED OR NOT
Blue sky. Massive white clouds. Almost too perfect to be real.

Last week's poll: AI generated. Only 23.1% of you got it right — which means 76.9% of you got fooled by a fake rose. The petal texture, the lighting, the natural imperfections. All generated. Don't feel bad. It got most of us.


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