🏠 Musk: "I just need $80B for..."

GM! It's Brett. Had another couple viral essays about the AI revolution and landing pages…. then I realized I should help YOU go viral.

So I put together TWO events where I’ll talk through how to create launch videos and content on X and LinkedIn that go viral every time.

And if you can’t make either, you can actually use our fancy new Content Creation plugin on Micro that automates all of the stuff I’m going to talk through.

Sign for Micro here to get the promotion right now - 1K free AI credits, 2 weeks free and 30% off the subscription after that.

BROUGHT TO YOU BY:

Everyone's focused on the Mars thing. But the more interesting testimony was quieter.

Brockman took the stand and said he never made any commitments to Musk about OpenAI's corporate structure. Never heard anyone else make them. His position: OpenAI is still governed by a nonprofit. Always was. The for-profit subsidiary is a financing mechanism, not a mission change.

Musk's lawyer countered with Brockman's own journal from 2017, which included an entry asking: "Financially, what will take me to $1B?" The implication being that Brockman's motivations were personal from the start. Brockman's equity in OpenAI's for-profit subsidiary is now worth roughly $30 billion. He acknowledged he never donated the $100,000 to the nonprofit he once offered.

Then there's the Mars thing. Brockman testified Musk told him he needed to control OpenAI partly to finance building a city on Mars — SpaceX had estimated it would cost $80 billion. SpaceX is now reportedly targeting a 2026 IPO at a $75 billion raise. Make of that what you will.

The trial also surfaced recorded testimony from Mira Murati, who said Altman created chaos and lied to executives, but that she wanted to keep him as CEO because she feared the company would collapse without him. That's either a devastating critique or the most backhanded endorsement in Silicon Valley history.

Musk's side wraps their case early this week. Then OpenAI gets to respond. What's being decided is whether OpenAI's for-profit conversion violated a charitable trust — which has implications for every nonprofit-to-for-profit conversion in tech. The jury's verdict is advisory only, but the precedent is real.

Framer helps teams design, build, and launch their marketing sites lightning fast. With the ability to publish hundreds of CMS pages in a single click, operate at a global scale with seamless localization, and even host unified content across multiple domains, teams have never been able to ship faster. Trusted by companies like Miro, Bilt, and Perplexity

👉 Build your company's site on Framer today

Dan Martell has tested 500 AI tools, runs 17 companies with a one-person finance team, and does 225 million views a month on his content. In a recent episode of Open Residency, he makes one argument that should change how you use AI starting today.

Most people overprompt. They tell the AI exactly what to do, step by step, before the AI has had a chance to figure out the best approach. Martell calls this the wrong direction. The move is reverse prompting — start with the outcome, then let the AI ask you questions.

His example: a friend needed a business dashboard for her government contracting company. She was about to describe every field, every section, every data source. He stopped her. She just said: "I have a government contracting company and I need a business dashboard to manage my business." Claude came back with structured questions, A/B/C options on each one, and built it from there. Clean, specific, exactly what she needed.

"If everybody stopped overprompting and instead started with the outcome, the current AI would blow your mind."

The reason it works: you're not smarter than the AI about how to solve the problem. You know what you need. The AI knows how to get there. Stop doing its job for it.

The second piece is the master prompt. 20 pages of context — companies, executives, revenue, goals, relationships — saved as a PDF. Upload it to any AI before you start a session and it goes from stranger to five-year colleague instantly. He builds it by letting the AI interview him, then uses Wispr Flow to answer all the questions by voice. The whole thing takes 30 minutes.

The combination — reverse prompting plus a master prompt — is what he means when he says the quality of your prompts is now the quality of your business.

Watch the full episode — worth it for the Manus agentic demo alone, where he gives a real estate project a Slack feedback loop and walks away for two days.

Four things on my mind this week:

Coinbase cut 700 jobs this week. Armstrong's memo explains why.

Read the full post

Two jellyfish. Electric blue water. Pink and red bioluminescent glow. Perfect composition.

Last week's poll: AI generated. 77.8% of you got it right. 30% voted "Nope" — and honestly, fair. A Bangkok street at night, steam rising off a food cart, motorbikes blurred in the rain. The Thai text on the cart was perfectly legible. The wet pavement reflections were physically accurate. It looked completely real. It wasn't. Getting harder every week.

Micro is a CRM that doesn’t feel like homework and an email client that knows what matters. Simply put, it’s an all-in-one productivity tool that organizes itself so you don’t have to.

LHV is a community-driven, early-stage venture fund backing ambitious founders at the earliest stages.

If you’re building tools that help founders, investors and other professionals who want to be 100x more productive with 100x less work, and you’re interested in advertising with us, send an email over to [email protected] with the subject “Homescreen Ads”