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šŸ  Microsoft enters the AI browser war

Copilot Mode in Edge is their latest swing

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GM! It’s Brett again. This is all you need to see to understand where AI is heading.

There’s a clear pattern - every new tech looks like what it replaces.

  • Microsoft Word = a typewriter on your computer

  • Google Docs = Microsoft word in a browser

Same thing is happening now.

People have a hard time imagining things they haven’t experienced. And they wouldn’t even know how to use something totally new.

So when designing AI products, it's super important to ensure that whatever you're building looks and feels like the thing it's replacing.

So the next Notion will look like Notion. The next Gmail will look like Gmail. And so on.

šŸ  AI

AI browser war continues…

Last week, Microsoft joined the AI browser race, rolling out Copilot Mode in Edge, going head-to-head with Perplexity’s Comet, The Browser Company’s Dia, and Opera’s Neon.

Basically, it's a browser that gets you. Instead of juggling twenty tabs, Copilot lets you chat, search, and navigate in one neat interface. It can even peek across your tabs to give context-rich help - like comparing vacation rentals or tweaking recipes.

It's still experimental, opt-in only, and free. Microsoft promises you’re in control, but giving an AI the keys to your browsing history is bound to raise eyebrows.

The bottom line - Browsers are leveling up fast. AI, privacy, productivity, everything's in play. We’re watching the browser evolve from a static tool to an active collaborator. Chrome and Safari still lead on distribution, but the gap is closing. Expect a wave of agentic interfaces where your browser doesn’t just display the web.

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The Urgency Trap

Ever found yourself ignoring a $5,000 task just to reply to a ā€œwhat’s for dinner?ā€ text?

That’s not bad discipline. It’s just your brain being hijacked by urgency.

It’s called the Mere Urgency Effect. We’re wired to chase what feels time-sensitive even if it’s totally unimportant. That’s why fake deadlines and red buttons work so well in marketing.

So flip it.

Set fake deadlines for real work. Make your calendar send reminders with countdowns. Break big tasks into timed 30-min sprints.

The goal isn’t pressure. It’s momentum.

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