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  • šŸ  Meta Tried, Samsung’s Trying, Now Apple Wants Perplexity

šŸ  Meta Tried, Samsung’s Trying, Now Apple Wants Perplexity

Should Perplexity Sell?

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GM! It’s Brett again. In 2016, I missed out on $100M+.

I was researching startups to join or invest in, and hopped on a call with a guy in YC building an ā€œAPI for human labor.ā€ Seemed cool, but he didn’t seem to know what he was doing - so I forgot about it.

That guy was Alexandr Wang, CEO of Scale AI now valued at $29B.
His story’s a blueprint: stumble on an idea, launch on Product Hunt, raise, find the real use case, scale up.

Bottom line - tell the world what you're building, solve a problem in a tiny market at first, expand into larger markets & become a billionaire.

šŸ  AI

Perplexity is the new HOT thing

Apple is internally discussing a possible acquisition of Perplexity, valued at about $14B - its biggest-ever acquisition, only if it happens.

Why Perplexity though?

It’s simple. Apple badly needs an AI search engine and a smarter Siri - especially as its cozy $20 billion/year search deal with Google faces major antitrust pressure.

Meta was already sniffing around Perplexity but settled instead on a massive $14.3B bet in Scale AI after negotiations stalled. And if you remember, Samsung is also closing in on a deep partnership with Perplexity.

Also, Perplexity positions itself as the new-gen search engine using AI to directly challenge Google's dominance. Selling out now could mean Perplexity risks losing that aggressive, "anti-Google" brand narrative they've carefully built.

The bigger picture - Selling to Apple could mean big money and reach, but Perplexity risks sacrificing its bold, disruptive narrative. Staying independent, or carefully choosing partnerships (like the Samsung’s deal), might better serve its original mission: reshaping how the world searches.

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šŸŽÆ THE 80 / 20

Simple tricks to get a ton of value with minimal effort for work and life.

Sleep

Everyone’s chasing new tools and hacks to get more done. But the real productivity hack is good sleep. Everything else like focus, energy, decision-making runs on it.

Not the ā€œI’ll catch up on the weekendā€ kind. I’m talking deep, high-quality, consistent sleep. Here’s the low-lift stack for that:

  • Keep your room cold (60–67°F). Your body sleeps better when core temp drops.

  • Block out light. Use blackout curtains or a sleep mask.

  • Cut screens 1-2 hours before bed or wear blue light glasses.

  • Go to bed and wake up at the same time - even on weekends.

  • Avoid caffeine after 2PM.

Keep it simple. The less sleep debt you carry, the better you perform.

 

ā“ļø AI GENERATED OR NOT

Is this AI generated?

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Last week’s answer: If you guessed AI-generated… you were right.

šŸŸ©šŸŸ©šŸŸ©šŸŸ©ā¬œļøā¬œļø Yeah (~54%)

šŸŸØšŸŸØā¬œļøā¬œļøā¬œļøā¬œļø Nope (~46%)

Here’s the original.

 šŸ‘‹ A Quick Note About Micro

Micro is a CRM that doesn't feel like homework and an email client that knows what matters. Simply put, it's an all-in-one productivity tool that organizes itself so you don't have to.

I built Micro with some friends because I was tired of getting guilt tripped for not hitting inbox 0 and having to bounce around between so many tools to do my job.

That said, Homescreen subscribers can cut the line - go to micro.so/waitlist, join the waitlist, and write in ā€œHomescreenā€ for Other in the ā€œHow did you hear about usā€ question to get early access.

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