Gm. Cya on BlueSky?

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๐Ÿ  TECH

Unrest At Apple

Apple is the worldโ€™s most valuable tech company, and itโ€™s also typically the most stable. You rarely hear negative news leaking out of Cupertino.

Unfortunately, that hasnโ€™t been the case over the last couple of months.

First, we heard rumors of Tim Cook forcing the release of the much-anticipated MR headset. Then, we heard of frustration over Siri. And now, weโ€™re hearing of more internal dysfunction over Siri and pushback on Cookโ€™s return-to-office plans.

Siri, AI, And Dysfunction

According to an extensive paywalled report from The Information, itโ€™s anything but sunshine and rainbows as it pertains to Appleโ€™s Siri and AI efforts.

The report dropped multiple bombshells from interviews with over three dozen former Apple employees:

  • Almost everybody in Apple hates Siri for both its current state and lack of improvement over the years.

    • This lack of improvement is largely due to internal dysfunction over its direction and concern over Siri saying something stupid a la Bard.

  • Siriโ€™s database is so clunky it takes weeks for it to be updated with even basic features.

  • Appleโ€™s MR headset team hates Siri so much they are attempting to build a different voice technology for the headset.

  • In 2019 the Siri team began rebuilding it from scratch under the codename Blackbird, but this eventually lost out to โ€œSiri Xโ€, a much less ambitious version of Siri.

  • Multiple Apple employees left because they were frustrated over the companyโ€™s AI inaction, with some senior engineers defecting to Google.

Overall, things arenโ€™t looking too hot for Appleโ€™s Siri and AI teams.

Everybody Hates The Office

Apple wants employees back in the office. Theyโ€™ve even sent menacing emails to those who donโ€™t come in at least 3x a week.

But that doesnโ€™t mean the staff has to like those plans.

A group of employees called โ€œApple Togetherโ€ has created a petition protesting the RTO mandate. So far, that petition has 1,256 signees.

In addition, according to Insider, an Apple remote-work-advocacy slack channel has more than 10,000 members.

Itโ€™s no surprise to see employees not feeling excited about trading out their bed for a cubicle, but it is rare to see such public employee dissent from Apple employees.

Why should I care? Apple is constantly on the cutting edge of tech, but if these reports are to be believed, that edge is in jeopardy. If thatโ€™s the case, not only will Apple lose, but us tech enthusiasts and consumers will lose out as well.

๐Ÿ  SOCIAL

Whatโ€™s the Buzz Around BlueSky?

Buzz has been heating up around the Jack Dorsey funded Twitter alternative called BlueSky.

Although the network is currently invite-only, BlueSkyโ€™s userbase has hit somewhere around 40,000+ users. I spent some time on BlueSky and right now, most posts seem to be a) shitting on Elon Musk or Twitter, or b) talking about how great BlueSky is.

โ€œBluesky feels like a weird afterparty where everyone is a little too drunk, a little too tired and has lost their filter,โ€ wrote Sarah Perez. โ€œDespite there being a number of journalists on Bluesky, itโ€™s so far not a place where people are sharing their work or having thoughtful discussions about the news of the day.โ€

Itโ€™s also currently lacking major features like the ability to view your past likes, bookmark items, create lists, block users, use hashtags, DM others, and perform advanced searches. Thereโ€™s been a lot of talk of Twitter competitors for years โ€” BitClout, DeSo, Mastodon, etc. โ€” but all have eventually fallen out of the limelight. Excited to see what happens with BlueSky.

Why should I care? On the tail risk that BlueSky does become a dominant platform, then itโ€™s worth experimenting and trying to build up your audience there. Twitter started as just a strange place and early tweeters have built massive followers. Itโ€™d be a black swan, but BlueSky could become huge.

๐Ÿƒโ€โ™€๏ธ QUICKIES

What else is going on?

Stat: $2.8 Billion: The amount Intel lost in Q1, the largest loss Intel has ever posted. Weโ€™re witnessing history here, folks.

Rabbit hole: Too Many Men (Washington Post)

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