Gm. Today’s article is all about in-app shopping. I’m not usually an impulse shopper, but I have to admit, I saw a really funny ad for a shark onesie and I got it as a birthday gift for my girlfriend. Thing was like $50 😭. So here’s my question for today:
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The In-App Shopping Wars
When you shop online, where do you go? Directly on the brand’s website, on a marketplace like Amazon or Etsy, or in an app?
I don’t know about you, but it increasingly feels like in-app shopping is taking over.
In just the last few weeks, there have been multiple major moves in the mobile shopping world:
The TikTok shop was rolled out in the US, pushed to the main page, and is giving 30% coupons to first-time buyers. It now feels like every 3rd video on the for you page is a shopping ad. No wonder 1 out of every 10 Americans will buy something on TikTok this year.
Flip, basically an exact clone of the TikTok shop, took the internet by storm 4 years after it was first launched by offering almost too-good-to-believe referral bonuses. I personally landed like $150 in free money that I used to buy 3 different things.
Meta is making it so users can link their Instagram and Facebook accounts to their Amazon accounts so they can shop on Amazon directly in the app.
That’s 3 major developments in in-app shopping, and that’s not even mentioning that Google Search is getting a dedicated page for shopping, Chrome now proactively looks for discount codes, and Mozilla has launched an AI model that identifies fake product reviews.
Up to now, in-app shopping hasn’t really taken hold in America like it had in other parts of the world.
But it’s clear some of our favorite apps are doing everything in their power to make fetch it a thing.
Big Bucks: In this potential $340B market, the winner stands to make out extremely handsomely.
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