Gm. NY Tech Week is coming up quickly, and I’m scrambling to make plans. If any of you have events you’re going to or plans in any shape or form, reply and let me know. First drinks on me (as long as it’s under $15) 🤝.

— Stephen Flanders

The world’s most valuable company is doing something that they’ve never done before.

That company would be Apple, and that never-done-before activity would be sports.

It sounds completely out of left field (pun intended). Apple is a tech company that makes phones, laptops, and headsets, not a sports company. And no offense to Tim Cook, but he’s definitely no Michael Jordan.

But if you’ve been paying attention over the last year, you’ll know that this is for real:

For those keeping score (pun intended), Apple is either streaming or attempting to stream baseball, soccer, race car driving, football, and basketball. So basically every popular sport known to man.

But why the sudden jock turn? Well, the answer is simple: Apple TV+ subscriptions.

The streaming service is not profitable, because unless the name is Netflix or Hulu, no streaming service is profitable. It’s extremely expensive to churn out watchable original content, and it’s extremely difficult to keep subscribers even when you have watchable original content.

Sports could be the perfect answer. They don’t have to produce the content themselves, and people are very willing to pay to watch sports. Tapping this rabid market makes almost too much sense, and could differentiate Apple TV+ from the Netflix’s and Hulu’s of the world.

Maybe there will even be an Apple ESPN purchase soon.

The Big Picture: If you’re a sports fan, there’s a good chance you’re forking up some cash for an Apple TV subscription in the near future.

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Rabbit hole: Don’t Be A Decel (Noahpinion)

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This Final Jeopardy! question stumped every contestant. Can you get it right?

Category: U.S. Cities

Clue: This U.S. city now has 10 times the population of the other U.S. city for which it was named in 1845.

How long do you think some of these shots took?

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