Announcing our new company

Hey there!

We (me and the team that brings you Homescreen every week) just announced our new company!

You can check out the announcement below but I wanted to share a quick personal story about it with all the Homescreen readers that have been with us for so long!

btw - leave a comment on the tweet if you have any thoughts! Would love to hear them.

My last company, Launch House was a very wild ride.

Within a year or so after we started the thing, we had thousands of members, dozens of employees and were operating multiple programs across multiple locations simultaneously.

As you can imagine, my email inbox was a total mess and I was missing things left and right.

Which was very hard to admit as CEO of a startup.

Particularly because everything in the world was suggesting that, especially as a founder/CEO, I shouldn’t consider myself truly competent if I can’t get to inbox 0.

• Tools I used every day like Superhuman were designed to get you to inbox 0

• Social media posts constantly popped up saying something like “I’d never invest in a founder that doesn’t answer their emails quickly”

• Even my cofounder, who was a productivity guru - he would respond to messages on any platform in seconds, set up a bunch of zapier automations, and organized basically everything in airtable - would give me a hard time if I couldn’t stay on top of things.

Unfortunately I couldn’t.

So I went around asking some of the most successful people I knew how they did it.

What did I learn? They couldn’t either.

That’s the paradox.

Despite all the talk about inbox 0, very very few people actually get there.

Email products haven’t changed in 20 years other than orienting themselves more towards inbox 0 as the ultimate goal. And the broader productivity landscape isn’t much better - tools require hours of manual work just to keep them up to date.

Yet we’re still gaslighting ourselves into believing that not staying on top of our digital lives is a “skill issue” not a tool issue.

This realization conveniently came to me at the same time that GPT-4 was released and the solution became instantly obvious.

We’re looking at email the wrong way.

It’s a system of record for your life and business, an unstructured database, not a task list.

It’s not that we have too much email, its that its too disorganized.

But now for the first time in history, thanks to LLMs, we have the ability to put structure around unstructured data.

To organize the core bits of information in email so they can be rearranged into interfaces that actually make sense. Sales and hiring emails in a pipeline view. Shopping emails in a pinterest-like view.

This isn’t just a useful improvement on email, but a path towards a happier humanity.

In a world where many feel overwhelmed in their lives and spend more time on the internet, the more we can do to help them stay organized in their digital lives the better.

This is why we’re building Micro.

Thanks for tagging along for the ride so far.

If you’d like to try the product, sign up for the waitlist here: micro.so 

-Brett